Why This Blog Will Fail

Lately, I often come across howtos, tutorials, guides, etc. about blogging. Finding this one, I thought I’ll share my thoughts why this blog will never be a success.

  1. No Author Biographies. True, there’s none. Nobody asked so far, so there’s none missing. 😉 This blog is far less about me than stuff I find worth noticing, remembering, thinking about it. Actually, many blogs I encounter have an egocentric touch or shout “look at me, look at me”, which I find irritating.
  2. No Author Photo. No biography, no image linked. There’s one in the gallery, if you’re really curious. I’ve seen myself on Google once, too. My physical appearance is nothing to brag about and wouldn’t add much to this blog’s content either. Lack of credibility? What, you don’t trust me?
  3. Nondescript Posting Titles. That’s probably true every now and then. Aside from blaming it on a certain lack of imagination and creativity, I like to think it’s because I write in a foreign language. It’s a good way to practice English. It’s fun, too.
  4. Links Don’t Say Where They Go. Guilty as sin, your honor. I often use links like this, this or this one. Especially here.
  5. Classic Hits are Buried. Classic hits? On this blog? If I had any, I might even put up a section in the sidebar. I like these two entries, but they’re less than a year old. Classic? Come back in twenty or so years.
  6. The Calendar is the Only Navigation. I don’t even have a calender set up. Categories and the search form should be enough for most users. I thought about tags, but that’s too much for a little blog like this one. Are you looking for something but can’t find it? Just ask.
  7. Irregular Publishing Frequency. That’s a direct hit. Now, I’ve got several jobs, family and an inexplicable urge to have a life offline. If I wanted to post more and frequently, I’d have to cut on my sleep. If visitors don’t want to wait for content (you know who you are), I recommend to use Thunderbird and read the feed whenever there’s something new. Following blogs by actually surfing there on a daily basis is so 20ieth century…
  8. Mixing Topics. Another one. I’m sorry to have such a broad interest. I’m certainly guilty of being too curious, Faust has my full sympathy. In my defence, I really try to stick to less than two dozen categories. The attentive reader will notice a jack-of-all-trades category where I can stuff in everything that doesn’t fit elsewhere though.
  9. Forgetting That You Write for Your Future Boss. I know lots of people who don’t think about what they’re publishing on the net is going to be there forever. When I started writing online, I didn’t think much about it either, but if you read my opinion somewhere, I stand by it. My opinion can change over time, of course (remembering some ideas and opinions, this is a good thing), especially after lively discussion when I’m introduced to new aspects or ideas. I might change my opinion about 1.) in this list in the future. The general idea here is, I don’t write anything I wouldn’t say in any other situation. Let’s call it authenticity. My future boss might not like it, but then again, I could end up as my own boss.
  10. Having a Domain Name Owned by a Weblog Service. I’ve started with Google’s free Blogger service, and my actual domain, Grabic.name is still owned by my internet provider, but that’s going to change in february. I don’t agree with Jacob Nielsen’s assessment that a typepad or blogger address ending is the equivalent of the mark of a naïve beginner. There’re lots of well written blogs hosted py Typepad or Blogger. Not everybody needs all the perks of an own weblog software installation, plugins, themes, etc. Content is king. The problem I see with webservices, once you use them, you rely on their continous existence in their current form. Flikr was bought by Yahoo, who knows what they’ll do with it in a handful years? I rather use a gallery2 installation I own, 100% control is better than zero.

Thinking about my introduction, why this blog will never be a success… define success. 😀

Jakob Nielsen: The Top Ten Design Mistakes

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